BNH new logo

retired · 06-29-2023, 10:21 AM

Does anyone know what the new BNH logo means? It looks like a carpenter's square or something. I couldn't find anything on their website explaining it. Maybe I missed the article in the Sun explaining it (if there was one).

Slickcraft · 06-29-2023, 11:30 AM

While I don't know the meaning of the logo, if there is any, my opinion is that it looks dumb. And their web page looks like something thrown together on Squarespace.

https://bnh.bank/

Alan

ITD · 06-29-2023, 01:35 PM

Black and blue, the color of your hide after you get a loan at today's interest rates.

Loventhelake · 06-29-2023, 01:58 PM

My 2nd grader has done better designs than that. Looks like a lot of thought and creativity was put into it 🤔

John Mercier · 06-29-2023, 07:30 PM

I think they may be going after a younger crowd that have many more online options than the older generations did.

That includes both the deposit and loan side of the equation.

''Rebrand''ing is usually an attempt to lure a customer base that a business projects is the future driver of their business.

fatlazyless · 06-30-2023, 04:48 AM

I like BNH ....... as an abbreviated name for the bank ...... is faster and more direct than its' formal name .... the Bank of New Hampshire.

BNH has a new sign on South Main St, Plymouth that says BNH, just went up, and it looks good and helps to give it an easy i.d. for the location as you drive down the road.

Now, maybe BNH will start serving free Maxwell House coffee original that is "good to the last drop!" just like the MVSB. That is a totally free, expensive cup of coffee with a distinctive blue label.

jeffk · 06-30-2023, 05:15 AM

Quote:

Originally Posted by retired

Does anyone know what the new BNH logo means? It looks like a carpenter's square or something. I couldn't find anything on their website explaining it. Maybe I missed the article in the Sun explaining it (if there was one).

I was told it is supposed to mean "forward" which I suppose is better than "backward" but how that relates to a bank seems unclear. Having to "explain" your logo doesn't speak well for the logo. Of course, Apple's logo doesn't seem to be related to computers either. (Why an apple? Because Steve Jobs followed a fruitarian diet and named the company Apple because he liked the fruit. I guess the company is lucky that Job's wasn't enamored of Kumquats)

The first page of BNH's website talks a lot about "people" and relationships, which is a good marketing approach but how the logo connects to people is ???

In the end, the logo speaks more to the marketing company being good at selling their branding ideas to the bank rather than the logo's relationship to the bank.

TiltonBB · 06-30-2023, 07:09 AM

Quote:

Originally Posted by John Mercier

I think they may be going after a younger crowd that have many more online options than the older generations did.

That includes both the deposit and loan side of the equation.

''Rebrand''ing is usually an attempt to lure a customer base that a business projects is the future driver of their business.

Comcast tried that with the Xfinity name. Same lousy customer service, same high prices, just a new name for a company that s....! Like putting earrings on a pig!

GodSmile · 06-30-2023, 07:53 AM

Looks like a diagram of a miter joint to me.
I must have woodworking on the brain.

codeman671 · 06-30-2023, 10:56 AM

Quote:

Originally Posted by John Mercier

I think they may be going after a younger crowd that have many more online options than the older generations did.

That includes both the deposit and loan side of the equation.

''Rebrand''ing is usually an attempt to lure a customer base that a business projects is the future driver of their business.

Didn't work well for Bud Light

John Mercier · 06-30-2023, 10:24 PM

I don't pay much attention to brewers... but moving in a direction and then trying to back track... not that great of an idea.

BNH was seeing a future of declines. Something that cannot be offset from traditionalists like me.

LoveLakeLife · 06-30-2023, 11:13 PM

I don’t even see how the new logo connotes “forward”. I agree with Slick, it’s a stumper and somewhere in the cafeteria of a design company the task force that created it is laughing.

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upthesaukee · 07-01-2023, 08:20 AM

Just another example of someone trying to justify their $xxx position by revamping the entire corporate image with no apparent reason or justification while spending millions to accomplish the task

.

John Mercier · 07-01-2023, 08:52 AM

I believe they are trying to push beyond the boundaries of the State, the same way they changed names from Laconia Savings Bank to the Bank of NH when they wanted to spread across the State.

ishoot308 · 07-18-2023, 08:29 AM

Quote:

Originally Posted by retired

Does anyone know what the new BNH logo means? It looks like a carpenter's square or something. I couldn't find anything on their website explaining it. Maybe I missed the article in the Sun explaining it (if there was one).

So here is what I got directly from a Bank of NH senior management person last weekend when I asked what the new logo was... "The previous logo was a mountain peak, this new logo is basically the mountain peak on its side"...

Yup, so there you have it!

Dan

thinkxingu · 07-18-2023, 08:39 AM

Quote:

Originally Posted by ishoot308

So here is what I got directly from a Bank of NH senior management person last weekend when I asked what the new logo was... "The previous logo was a mountain peak, this new logo is basically the mountain peak on its side"...

Yup, so there you have it!

Dan

Sounds like that dude had no idea, either!

I was waiting for you to say that the other one was a mountain and they want to be a little less local—as someone else pointed out.

Either way, it's horrible and, methinks, not nearly as nice as Granite State Credit Union's new design (last couple years) that really embraces NH.

They also, by the way, have some pretty good CD rates right now.

Sent from my SM-S911U using Tapatalk

upthesaukee · 07-18-2023, 01:32 PM

If that's the case, I have one more question for their senior management team: What the hell was wrong with "BNH"??? Sure seemed to provide good identification for their customers. (Where do you bank? BNH)

Dave

WinterHarborGuy · 07-18-2023, 01:57 PM

https://www.laconiadailysun.com/news...3fc7890b5.html

Quote:

The new look also features an arrow-esque mark which Logan described as its new “signature.” As compared to a logo rooted in imagery, the symbol is a flexible graphic tool the bank plans to use to leave its mark in a variety of ways, from an arrow to a pine tree to a bracket.

A little bit of info in the article from LDS...but it's still a bit of a head scratcher.

wentworthwhitbreadIII · 07-18-2023, 02:03 PM

Some dude in India was paid $5 on Fiver to design this logo. Marketing firm marked it up to $150k. They should start paying a market rate of interest so assets stop flowing out of the bank. Where is the board oversight?

Sent from my iPhone using Winnipesaukee Forum mobile app

John Mercier · 07-18-2023, 08:06 PM

Online banks have lower overhead.

BNH is moving from its mutual community bank roots as LSB toward the regional level.

Going online toward the younger crowd grows the business while keeping the overhead down. It is like full service ATMs rather than tellers; or self-check outs instead of cashiers.

The tellers and cashiers get trained to do higher value jobs.

06-29-2023, 10:21 AM	#1
retired Senior Member Join Date: May 2020 Location: Belmont, NH Posts: 56 Thanks: 0 Thanked 21 Times in 10 Posts	BNH new logo Does anyone know what the new BNH logo means? It looks like a carpenter's square or something. I couldn't find anything on their website explaining it. Maybe I missed the article in the Sun explaining it (if there was one).

06-30-2023, 04:48 AM	#6
fatlazyless Senior Member Join Date: Apr 2004 Posts: 8,528 Blog Entries: 1 Thanks: 296 Thanked 957 Times in 698 Posts	BNH - South Main St, Plymouth I like BNH ....... as an abbreviated name for the bank ...... is faster and more direct than its' formal name .... the Bank of New Hampshire. BNH has a new sign on South Main St, Plymouth that says BNH, just went up, and it looks good and helps to give it an easy i.d. for the location as you drive down the road. Now, maybe BNH will start serving free Maxwell House coffee original that is "good to the last drop!" just like the MVSB. That is a totally free, expensive cup of coffee with a distinctive blue label. __________________ ... down and out, liv'n that Walmart side of the lake!

06-30-2023, 07:53 AM	#9
GodSmile Senior Member Join Date: Apr 2014 Location: Alton Bay Posts: 188 Thanks: 91 Thanked 56 Times in 36 Posts	Miter Joint Looks like a diagram of a miter joint to me. I must have woodworking on the brain.

07-01-2023, 08:20 AM	#13
upthesaukee Senior Member Join Date: Jan 2003 Location: Alton Bay Posts: 5,547 Blog Entries: 2 Thanks: 2,398 Thanked 1,918 Times in 1,061 Posts	Justifying their existence Just another example of someone trying to justify their $xxx position by revamping the entire corporate image with no apparent reason or justification while spending millions to accomplish the task. __________________ I Live Here... I am always UPTHESAUKEE !!!!

07-18-2023, 01:32 PM	#17
upthesaukee Senior Member Join Date: Jan 2003 Location: Alton Bay Posts: 5,547 Blog Entries: 2 Thanks: 2,398 Thanked 1,918 Times in 1,061 Posts	I would have one question for Senior Management. If that's the case, I have one more question for their senior management team: What the hell was wrong with "BNH"??? Sure seemed to provide good identification for their customers. (Where do you bank? BNH) Dave __________________ I Live Here... I am always UPTHESAUKEE !!!!

06-29-2023, 11:30 AM	#2
Slickcraft Senior Member Join Date: Mar 2008 Location: Welch Island and West Alton Posts: 3,218 Thanks: 1,175 Thanked 2,002 Times in 915 Posts	While I don't know the meaning of the logo, if there is any, my opinion is that it looks dumb. And their web page looks like something thrown together on Squarespace. https://bnh.bank/ Alan

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06-29-2023, 01:35 PM	#3
ITD Senior Member Join Date: Apr 2004 Location: Moultonboro, NH Posts: 2,860 Thanks: 461 Thanked 666 Times in 366 Posts	Black and blue, the color of your hide after you get a loan at today's interest rates.

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06-29-2023, 01:58 PM	#4
Loventhelake Senior Member Join Date: Aug 2021 Posts: 58 Thanks: 3 Thanked 12 Times in 11 Posts	My 2nd grader has done better designs than that. Looks like a lot of thought and creativity was put into it 🤔

06-29-2023, 07:30 PM	#5
John Mercier Senior Member Join Date: Jun 2021 Posts: 2,983 Thanks: 2 Thanked 529 Times in 435 Posts	I think they may be going after a younger crowd that have many more online options than the older generations did. That includes both the deposit and loan side of the equation. ''Rebrand''ing is usually an attempt to lure a customer base that a business projects is the future driver of their business.

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06-30-2023, 10:24 PM	#11
John Mercier Senior Member Join Date: Jun 2021 Posts: 2,983 Thanks: 2 Thanked 529 Times in 435 Posts	I don't pay much attention to brewers... but moving in a direction and then trying to back track... not that great of an idea. BNH was seeing a future of declines. Something that cannot be offset from traditionalists like me.

06-30-2023, 11:13 PM	#12
LoveLakeLife Senior Member Join Date: May 2017 Posts: 532 Thanks: 75 Thanked 199 Times in 132 Posts	I don’t even see how the new logo connotes “forward”. I agree with Slick, it’s a stumper and somewhere in the cafeteria of a design company the task force that created it is laughing. Sent from my iPhone using Winnipesaukee Forum mobile app

07-01-2023, 08:52 AM	#14
John Mercier Senior Member Join Date: Jun 2021 Posts: 2,983 Thanks: 2 Thanked 529 Times in 435 Posts	I believe they are trying to push beyond the boundaries of the State, the same way they changed names from Laconia Savings Bank to the Bank of NH when they wanted to spread across the State.

07-18-2023, 02:03 PM	#19
wentworthwhitbreadIII Senior Member Join Date: Jun 2021 Posts: 53 Thanks: 13 Thanked 22 Times in 16 Posts	Some dude in India was paid $5 on Fiver to design this logo. Marketing firm marked it up to $150k. They should start paying a market rate of interest so assets stop flowing out of the bank. Where is the board oversight? Sent from my iPhone using Winnipesaukee Forum mobile app

07-18-2023, 08:06 PM	#20
John Mercier Senior Member Join Date: Jun 2021 Posts: 2,983 Thanks: 2 Thanked 529 Times in 435 Posts	Online banks have lower overhead. BNH is moving from its mutual community bank roots as LSB toward the regional level. Going online toward the younger crowd grows the business while keeping the overhead down. It is like full service ATMs rather than tellers; or self-check outs instead of cashiers. The tellers and cashiers get trained to do higher value jobs.