As other people have said, Bike week may drive this. According to the web, that property is valued around $600K and the tax rate is around $20, so say $12K a year. I bet a beer tent, some stalls and parking will raise enough to pay that and a handy profit in just 10 days.
Why risk investing money and running a real business, when you can make a profit in 10 days, with no risk.
Bike week has it's upside but it does become a crutch for the property owners around ground zero.
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