Whisky
I voted for whiskey since whisky was not on the list, nor is it on the statistics provided by Rusty. Thank you Rusty. Good info.
I would think that time to market would be a major consideration. If you have to age something for years before you can sell it, that requires a whole different set up and timeline plus another layer of overhead. I'd guess what you sell at your present bar is a good indicator, but, of course, good marketing can sell almost anything. Premium vodka is my second choice. When I take the tours, I politely always drink the free sample(s). Looking forward to sampling your success.
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