@ Jeff. YES
And on top of that what ATD is doing is adding jobs to a crappy economy whenever he adds another store. In order to build the business he needs the customers and the employees, and keep prices down. If MB raises their prices, with all the current wolves at the door waiting for it, MB is dead period.
The current board with the BS they have pulled, have stopped the expansion of at least two stores in Mass. that I know about.
So yes Tis and Maxum, it's not just about the greed here. ATD at least was adding much needed jobs, while supplying much needed prices.
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