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Originally Posted by NHBoat70
Free newspapers have taken advantage of this and charge less for advertising to entice more business, hence why the free newspaper is so much more successful in getting a significant amount of advertising which pays to print the paper and their employees.
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A good example of this is the Hippo news based out of Manchester.It's more directed at lifestyle articles than hard news but has grown 10 fold in the page volume since it was first introduced.