Quote:
Originally Posted by Merrymeeting
The problem with your "in theory" statement is that people don't watch the ads when the media can be delivered digitally. My wife and I never watch programs when they are broadcast anymore. Whether by DVR, NetFlix, etc, we hit fast forward as soon as the ads start. Many, many people are doing this now and the advertisers know it. So the theoretical ad revenue is not there, despite appearances.
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I understand what you are saying but skipping ads is nothing new. I usually mute live ads and do something else while they are on. If recorded, I skip over them. I don't think that the method of delivery, cable or internet makes that much difference. If the ads are included with the program, that is all the advertiser can expect. He can't force you to listen. I used to tape shows with a VCR that put up a blue screen and auto fast forwarded through ads. That content was delivered through broadcast TV and I still skipped it.
What you are describing is the ability of new technology to quickly skip over ads. Heck, with the right software you could completely edit them out. The delivery method, which is what this is about, doesn't really matter.