Quote:
Originally Posted by Merrymeeting
The problem with your "in theory" statement is that people don't watch the ads when the media can be delivered digitally. My wife and I never watch programs when they are broadcast anymore. Whether by DVR, NetFlix, etc, we hit fast forward as soon as the ads start. Many, many people are doing this now and the advertisers know it. So the theoretical ad revenue is not there, despite appearances.
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This is true, but doesn't need to be. There are some video streaming websites that provide ads before they stream your requested video. They stream the add for 10 seconds and allow you to skip it after that. But some of these 10 second clips are so compelling that you don't want to skip. Either it's entertaining, relevant, or both and you end up watching a great targeted ad. That's what "they" need to do. And, with the use of web-streaming, they can more easily target ads of interest to you as opposed to how they are just randomly broadcast today on all media sources.
And, yes, I fast forward through all ads on my DirecTV DVR and my Channel Master OTA DVR.