Thread: Aereo
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Old 05-30-2013, 07:47 PM   #13
diz
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Quote:
Originally Posted by patman View Post
I think this one will hinge on ad revenue. Aereo is in between the signal and the end user, and can therefore inject/overlay/delete ads in the stream. Time Warner does (did?) that too though, so it'll be amusing to see the double-standard arguments. (I remember seeing many commercials that didn't quite sync properly with the ones they were overlaying, so you'd see a brief bit of the other ad at the beginning or end.)

This is one of those 'if they were smart' situations. If they embraced the change, they could influence it and benefit from it. Instead, they'll go kicking and screaming to bankruptcy court.
I always thought those clipping issues were related to local advertisers' deals with the cable companies. Like when you see an ad for your downtown bank on Comcast - they play an ad targeted to the city or town. I don't think Aereo is like that. They don't have license agreements with any of the content providers. They're just saying they are renting an antenna to you for your personal use.
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