You're buying a niche product from a small town winery, you expect their prices to be on par with the powerhouses that source their grapes from multiple vineyards and have almost fully automated processes?
You pay more for a reason when visiting places like Hermit (personally I am not a huge fan of their wines), otherwise spend the 7$ and buy a bottle of yellow tail.
The economics of small batch wine making are one reason why their prices are higher than some of the big name brands. Everyone knows the more you make the lower your costs.
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