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Can't imagine not. Woodstoves, fireplaces, pellet stoves are all popular. Ironically, builders and architects, who should know better, put a two story chimney outside the house where it gets cold. It can take hours to heat the chimney before there is any heat value to the fireplace. In the meantime, your furnace runs to offset the heat lost up the chimney. I'd also guess that most masons have never heard of Count Rumford who laid out designs for efficient fireplaces in the 18th century, so they build a fireplace and the homeowner goes to the store and buys a fireplace insert.