This is a pretty good article on the subject.
https://www.mindbodygreen.com/articles/clover-lawn
I have the original Dutch, which is easy enough to find at the local Tractor Supply.
The biggest thing to remember... do not use a fertilizer with a weed killer in it after seeding.
The grass without the extra effort will start to die out, but the clover will take over.
Turfgrass doesn't ''creep'' as well, and pretty much no one allows it to feather and go to seed. So if with the clover, it will ''creep'' into new areas, and if you leave the flowers on, it will self-seed.