People are willing to spend a little more for a higher quality experience. I've never been in/on The Dive, but if they produce a superior atmosphere to the other establishments in the Weirs then they can charge a superior price for a beer/appetizer/meal and people will continue to support the business. If it was always about the cheapest option then McDonald's would always win, but then again we've had similar discussions on other pages on this forum, especially in the restaurant section.
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