Alternative
Baygo - You could always do what P&G (and other CPG companies) do and change the size of the pour to avoid consumer sticker shock. If you are pouring 16oz drafts get 12 or 14oz glasses - so if a 16 oz is $8 the 12 would be $6 and 14 would be $7.
Not sure how I even feel about this (as a beer consumer)but if you're concerned customers will push back on price vs size then its an alternative. FYI - I didn't do any math to figure out if you the owner would be making more margin or more money this way as you would be getting more pours out of a keg nor did I factor in potential cost of having to buy new mugs
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