It's not that simple.
Hearst wants DirecTV to pay more money for their video feed which includes ABC. Hearst argues that DirecTV is offering "below market rates" for their services. If DirecTV agrees, they would pass the increased cost on to the consumer. Then the consumer would probably complain about rate increase which is not really a DirecTV issue.
So as a consumer, are you willing to pay ever increasing fees to the content providers like Hearst or do you want DirecTV to stand their ground to keep costs lower? Some want the service no matter what the price. Others want to keep their costs low and if cable/satellite increases, drop the service.
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