Customer at that level suggests an open clientele.
While guest changes that.
"Sorry sorry, management feels that we are not the correct fit for you; maybe you and your party would feel more comfortable at XXXX"
The local Taco Bell might refer to you as a customer, while Lake Estate may use the term guest.
It is a signal of a different level of expectations.
It may sound foolish, but if you pick up the signals it allows you to navigate the social environment much easier.
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