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Originally Posted by John Mercier
I think they may be looking for a term to suggest an upscale patron.
It has become very hard to market in a way that signals the population as to what they should expect.
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They should expect a used car. Nobody feels more special or better about themselves by being referred to as a “guest” instead of a customer. It’s transparently condescending in my humble opinion.
Sorry for the thread detour.
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