The other issue is that the demographics of bike week are in the wrong direction. The millennial interest in motorcycles and the associated culture is much less than that of our generation. We went to the hill climb yesterday (great event) and the crowd was clearly in their 50s, 60s and 70s predominantly. So over time, this is going to be a losing proposition. In addition, there is an opportunity cost in that it does displace some of the normal seasonal revenue.
Redevelopment of the Weirs to be a more contemporary (and a bit more upscale) area would probably be economically desirable. This is what happened with Hampton Beach (although most of it had to be rebuilt due to a fire).
Jetskier