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Old 08-17-2016, 05:39 AM   #22
jeffk
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Default Free Market

While my wife and I enjoy a bottle of wine through the week with our meals and the occasional wine tasting and "special" bottle of wine is enjoyed, I am not going to pay $20+ a week for a bottle of wine. There are plenty of very good wines at reasonable prices out there. Our favorite is an $8 a bottle Riesling; $416 vs. $1040 a year. I could afford it if I chose to but am very happy with the less expensive wine and have $600+ to spend on something else.

That's me. However, I suspect that many feel the same way.

The winery can price it's products however they please for whatever reason they please. The public will decide, each person by their own standards, whether their wines are worth the prices they charge.

A comparison for another food product might be Ben & Jerry's that is a very good but premium priced ice cream. They also have a strongly stated "socially conscious" philosophy. They have done well in the market. I may not agree with their programs and even got a good chuckle when food analysis showed their products were not quite as "pristine" as they would like but I love their ice cream. However, it is an occasional indulgence because of the price (and sadly the calories). There are other excellent ice creams in a variety of flavors in the market at better prices (but sadly with just as many calories). I ignore B&J's pontificating policies and occasionally enjoy their delicious ice cream. Many people who buy their products have not the slightest idea of their "philosophy" and might care less if they did.

The free market, each individual making a choice to purchase based on their own value judgements, will decide the success of B&J's and Hermit Woods. I can tell you why I make the purchase choices I do and would be interested in why others make their choices and may or may not agree with them but in the end I don't care if others make different choices. As long as I am not forced to buy expensive (or cheap for that matter) ice cream or wine for someone else, who cares.

BTW, it's a whole other matter if the government sets a $15 minimum wage that removes my choice to pay entirely.
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