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If you're buying online, there is usually a promo code. I typed in BOATUS and got a discount once When you register, you automatically get an offer for free boating magazines. In the past, there was a form available at the gate to refuse the subscription and get a refund. Like most refunds, it was not quick. The main sponsor is Progressive. If you're a policyholder, there may be something there. Tell 'em you're a friend of Flo. As above, dealers and other vendors who are displaying at the show usually have tickets.