Lobster rolls in general are a ripoff. All margin for the restaurants that serve them. $17.99 for a lobster roll? Why? We live in New England, where there are no lack of them.
The price of lobsters off the boat in general this year is quite low. There is no need to charge that much, other than to rob tourists that want the traditional New England meal. Last year a lot of the boats weren't even going out as the price was so low, but the restaurants didn't adjust accordingly in order to help out the industry. Had they not been so greedy they could have lowered pricing a bit, probably enticed a lot of customers to buy as many wont pay the high prices, and helped out the commercial industry. Make it up in volume.
We had a lobster feast over the 4th week for a bunch of people. Shaws wanted $10 per lb! We ended up paying in the $5's elsewhere.
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