Seating plan and pricing....
I think you should use a seating plan and pricing/ menu options to establish your clientele.
Re attire - the wording seems ok to me.
REgarding kids - If you have a kids menu, then set the price to a level that attracts the people you want and is a barrier to low-spenders. If you do not want children there evenings, do not offer a kids menu. However, a family night, especially Friday, the last night for lots of vacation rentals, could be a good money-maker; maybe even a Friday menu with family fare.
In fact, a Friday menu with quickly cooked meals could enable more turnover than the usual fine dining menu.
Similarly, if you have a hostess, set aside some part of the place for casual dressers, families, etc... that way, the fine dining element won't be too upset by very casual dressers and rowdy families.
no smoking is reasonable. if you have a smoking area, please don't put it at the front door.
Good luck
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