[riverat]

Dining out has been one of our favorite hobbies for years, and we have learned from experience to "Read the Signs". We are in our mid fifties and do not have kids and do not smoke. That being said:
If we see a sign(ei;Friendly's) "Weds Kids Meal $1.99" than I know what to expect.
If I see on the sign "Family Dining" than I know what to expect.

If I see on the sign "Fine Dining" than I know what to expect.

Usually when we head out to eat, or on the road and decide to stop and eat, I take these things into consideration, a) what do we feel like eating. b) How much do we feel like spending, c)Are we dressed appropriately for the desired place(very rare decision).

IMO- We as patrons have a very short window of oppertunity to decide, once entering an establishment to make up our mind if it is "right place for us"
Once we are seated and drink order taken, we need to "scoped out the area and prices. If not what we were looking for than that is the time to leave.
If we are seated in a section with unruley kids, than we ask to be seated elsewhere.
First impression are everything for your patrons, Service with a smile, Good Food, Reasonable Prices, and Clean facilities should be your main concern. The menu you choose will dictate your clientile and your required dress.

Again IMO- no offense, but smoking does not enhance ones appetite and should not be inhaled entering or leaving your place.(first impressions)