Post written by Kim Cedarstrom, REALTOR®, Roche Realty Group, Inc.

The number one goal of any marketing strategy is to get noticed. Until you get a customer’s attention you can’t begin to tell your story and market your product. Using a pricing strategy as a way to get noticed can be a great way to make your property stand out. Most successful marketing strategies today are...

Post written by Chuck Braxton, REALTOR®, Roche Realty Group, Inc.

Just as a tree in the forest does not grow to the clouds, the value of an undeveloped lot in a residential subdivision does not rise indefinitely. Owners of vacant lots face a challenge–How long to hold this type of property?

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Post written by Kim Cedarstrom, REALTOR®, Roche Realty Group, Inc.

Here it is—part two of our super duper guaranteed program to make sure you sell your home in the shortest time and maximize your return on the sale. (Massive disclaimer!!!! There is no guarantee that you will sell your home in this market for the price you want. What I put forward here is my advice for the...

Post written by Kim Cedarstrom, REALTOR®, Roche Realty Group, Inc.

Thinking about selling your home? There is a secret that you need to know that will maximize your chances of selling and will net you as high a return as is possible in the current market. Actually there are multiple parts to the secret. I’ll break this down into three parts. In this installment I’ll cover...

Post written by Chuck Braxton, REALTOR® GRI, Roche Realty Group, Inc.

A few years ago, I met with the owner of a home with a lake and mountain view who said, “I think I know what my house is worth, but what I want to know is, what is that view worth?” That started my interest in quantifying and defining the value of a view, an issue that many would say is heavily subjective....