They do a lot of volume and when you think of losing 3 or 4% off of their gross to credit card companies it make sense to do what they do.
I know Bob, the previous owner, had meals and his costs figured out down to what the condiments cost for each meal and priced the meals accordingly. Obviously, he was very good at what he did and Seth has continued to follow the example Bob set.
They run lean and give a good value and good quality and are able to do that because they don't give any of their proceeds to the credit card companies.
I have no idea what they do for volume but if $1 million was paid by credit card each year then they could lose $30,000 off the top. At some point that becomes real money!
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