Quote:
Originally Posted by John Mercier
Regardless, if that campaign had worked, we would not be discussing it today.
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Actually the crying Indian ad was quite successful on what it was targeting which was litter and pollution of the land. It was probably the most successful ad campaign in this regard ever.
In fact… “ Litter was reported to have reduced by 88% in 38 different states after the ad. This could possibly be one of the most effective public service ad campaigns in the history of advertising.”
Fraud or not, I would say the crying Indian ad campaign worked quite well!
Dan