It's about the financing
I was looking at some boats this summer and noticed that the monthly payment estimates were all based on 5.5% over 20 years. With that kind of financing, you can get into a 50k boat for less than the payment on a Civic.
I look at it like college tuition. There's no way it's worth, 60k/year, but with tax breaks/credits and long-term debt, they can charge 60k because people can afford it.
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