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Ah, but it WAS successful at that site, was it not?
Quality counts for something, I suppose.
But dummied down to "just average," restaurants need to be conveniently located to make it.
I am reminded about a unique property in rural NC I went to once for dinner, Pollyrosa.
It was located far off the beaten path, convenient to nothing, and to nobody.And yet ... it was absolutely packed, and did a great business.
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Kind of like La Meridiana in Wilmot. Awesome Italian restaurant in the middle of nowhere, but does a great business. At least I assume it still does since I haven't been there in a while.
http://lameridianarestaurantnh.com