Quote:
Originally Posted by gtagrip
They are not paying retail for the beer either, they are paying wholesale!  |
It is very rare for a restaurant to buy beer or wine at wholesale in NH. They actually pay more than the public. New Hampshire law requires the purchase via a distributor. The distributor adds shipping surcharge on top of retail pricing. Grocery Stores and Convenience stores buy at wholesale and will often sell for as much as 30% less than your favorite restaurant buys for.
Many of the additional expenses associated with the restaurant sale of booze are already mentioned in this thread. The rule of thumb for a restaurant as advised by business school is to set the price at 4 times the cost. A restaurant may choose to price it higher to filter rif-raf or leave room to have special deals (ie; 2 for 1 or Happy Hour)