[fatlazyless]

I like the idea of Mexican fast-food that serves up everything to eat in or to take-out, all on paper plates and throw-away wax paper. Just keep the order menu as simple as possible because it is easy to get confused when ordering Mexican if it is new to you, and nothing hurts a restaurant more than a menu than baffles the customer. Be able to get out of there with a semi-stuffed stomach for about four to six dollars, just like McDonald's, and have a self-serve, large cup-o-water & ice machine, also just like McD's...

Tacos - burritos - nachos - salads.....good quality taco shells, flat corn rolls, tomatos-cheese-onions-halapenos-Mexican food....served up quickly.....suggest you take a peek at the over-sized menu posted in the window of the now seasonally closed Flying Burrito Brothers in Waterville Valley's town square area and just copy-cat their menu. It has been in biz for maybe four years, now?

If a Meredith McDonald's can do well all year around, and not just in the busy summer season, then that Dr. Clough house location with its' very high visibility, combined with tasty Mexican food served quickly, should also be able to succeed all year-12 months going. Don't you think?

Having two driveway entry points, one on Rt 25, and one on Pleasant St is a major good thing for a biz like this. Who knows....maybe a couple years down the road....a drive-thru window is a possibility?
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What that location has is very excellent visibility from both the busy Route 25 and Pleasant St sides, combined with already in-place driveway entrances from these two roads. Plus, the color of the building is already a brite yellow which is very Mexican, a terrific restaurant commercial color, and an excellent background for some easy-to-read signs. For a new Mexican quickly prepared food location that is a stand-alone and not part of a national chain here's a couple of business tips.

Choose a name that easily identifies the restaurant for what it is......thinking about the name 'Flying Burrito Brothers' tells the viewer it is about burritos and is flying or probably made quickly.

Choose some quality signs, with good Mexican colors, that are both simple in message, easy-to-remember, and easy to read from a car as it drives along down Rt 25. Getting a professional sign designer to help think up some possible signs is always worth the expense, so maybe you want to go talk to Annie Paquette at Paquette Signs. Just keep the signs big, bold, Mexican colorfull, and they should send ONE SIMPLE MESSAGE to the uninformed as they drive drive past. First impressions for a non-chain, road side food spot are very important.

If you want to see some local Meredith restaurants with signs that do nothing to help their business, just take a look at Zacky's, Sunshine & Pa's, or the Wining Butcher.

Take a look at Hannaford's huge electric sign. A picture is worth a thousand word, and the picture there shows all types of grocery store produce under the name Hannaford's. Simple signs that are illuminated for when it is dark are perfectly good. No need to spend big bucks for some electronic fancy-dancy lighted sign.

A name like 'MEREDITH MEXICALI' coupled with a colorfull picture of a large green prickly cactus, a large yellow sun, and some orange leafy ground plants would probably work because it is simple and looks very Mexican. And, down at the bottom of the sign in smaller letters it should say: 'Mexican Food.'

And, then of course, after you get people into 'Meredith Mexicali', you need to deliver good quality eating, and have people working there who look like they are CLEAN and have a GOOD ATTITUDE.

Definately go for it, with that location and a lot of good planning, it could become a lakes region MEREDITH MEXICALI go-to spot for years ahead!


ps

Suggest you google the real Mexican name of 'Mexicali' to learn something about the wide spread use of this name!

A name like Meredith Mexicali lets people know where to go, whether by boat, or by car, or by foot, in summer, or in winter, when they want Mexican food. It's that simple!
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Hello again....just thought of this...getting all the fresh food materials like beef, chicken, cheese, taco shells, burritto buns, onions....etc, etc, etc from across the street at Hannaford's seems like a best bet. You get to pick the items, they will probably be a lot fresher than from off a Sysco Truck, and you just buy something when you need it, plus it's very convenient....just a short walk away. For plates, paper goods and canned soda, there's Tilton Costco or Concord Sam's Club.

All things considered, the Dr. Clough house is a terrific location, complete with that looooong view looking down the bay, and it must get a lot of sunshine....just like in Mexicali, Mexico! ........Meredith Mexicali - Mexican Food!